You covered most of the essential points of the evening. I am going to add a few more points:

1) Great stories are more powerful than a great product.
- Building a brand/story organically
-relationships take a long time to build

2) A negative experience can be turned into a positive story.
-listen – respond – listen

3) Cohesion, objective, metrics

Hope you found the time well spent and if there was more interest from other Dogpatch Labbers, we’d happily consider doing another one for your colleagues.