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Exciting product launch and TechCrunch coverage for Dogpatch Labs San Francisco resident Hollrr.

Hollrr is a social product recommendation service that was also one of the presenters at Dogpatch Labs’ Facebook Connect event. In addition to the Facebook implementation, Hollrr is using badging and game mechanics to help drive virality.

Founder and CEO David Hegarty was previously at Microsoft and joined Dogpatch Labs in the fall of 2009. You can follow Hollrr on Twitter, Facebook and Tumblr.

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Polaris Ventures In 1996, Jon Flint, Terry McGuire, and Steve Arnold founded Polaris Venture Partners. Their vision was to identify and invest in exceptional entrepreneurs and operating companies with innovative and disruptive ideas, the skills necessary to become market leaders, and a passion for success. Since its inception, Polaris has believed that diversification across company stage and across industries is the key to outstanding long-term results for the firm’s limited partners.