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Unilever's Global Startup Collaboration Platform

Unilever has over 400 brands used by over 2 billion people daily and is one of the biggest advertisers in the world. Unilever Foundry is a global platform for startups and innovators to engage, collaborate and explore business ideas. The initial focus will be on Retail Tech, Marketing-Tech, and Sustainable Living solutions.

The Story So Far

Originally launched in London in 2014, The Unilever Foundry also has a presence in Singapore, New York, India, Brazil and China and so is now bringing their global startup platform to Ireland to help identify, partner, invest and grow with top Irish startups in these areas.

Innovation Through Collaboration

The Unilever Foundry will provide a clear path for Irish startups to gain access to the Unilever’s marketing expertise, massive global scale and in some instances, investment funding.
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Access to the Irish Tech Ecosystem

Offering a natural access point into the Irish tech ecosystem, Dogpatch Labs will work with The Unilever Foundry to develop and launch an ongoing set of programmes, workshops and startup engagement initiatives focusing on a series of challenge areas or ‘briefs’ that startups can respond to.

Live Retail Environment

Dogpatch Labs’ location in the CHQ building, which is home to live retailers and consumers and a growing reputation for retail and tech innovation in itself, enables a unique environment to rapidly deploy and test new technology curated by the Unilever Foundry.

Born through Unilever Foundry’s own mission to collaborate, experiment, and pioneer for a sustainable future, The Unilever Foundry at Dogpatch Labs is a physical manifestation of this ethos and gives Unilever access to a growing European startup community

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Case Studies

Laundrie

Laundrie is an on-demand laundry and dry cleaning delivery service app.

 

“Unilever is the market leader in the home and laundry space. What we wanted to do was work with them in order to provide know-how and credibility in order to grow our business as much as possible.”

 

– Evan Grey, Founder

Buymie

Buymie is a mobile app for on-demand grocery delivery.

 

“One of the most valuable aspects of working with Unilever was the fact that we got so much exposure and access to domain experts and industry leaders Having a chance to flesh out your business allowed us the opportunity to really identify a whole new layer of potential for the Buymie platform.”

 

– Devan Hughes, Founder.

Areas Of Focus

Consumer & Market Intelligence
Consumer & Market Intelligence
Marketing, AdTech & e-Commerce
Marketing, AdTech & e-Commerce
Sustainability & Social Entrepreneurs
Sustainability & Social Entrepreneurs
Enterprise Tech
Enterprise Tech

How does it Work?

Piloting your Idea

A pilot serves as a test model from which it is refined and built on. Unilever will seek startups who are ready to scale-up with us across geographies & brands.

Mentoring and Networking

Foundry Mentors is your chance to partner with one of Unilever’s 7000 marketers for 3 months, to develop your brand positioning, marketing strategy and product roadmap. Unilever Foundry also creates many opportunities for startups and brands to meet in networking events, Hacks, & competitions.

 

How Startups Can Apply

The application process for both Briefs and Mentorship programs are online via Unilever Foundry. You will need to answer questions about your company, team and fit with these programs.

Register Interest

Find out more on the Unilever Foundry website

Learn More

"This new partnership with Dogpatch Labs enables us to expand on our efforts to date in Ireland, which is an ideal test bed and can play a unique role within the global Unilever innovation eco-system while at the same time helping shift our corporate mindset and bringing more dynamism into our company culture."

Nick Johnson, ‎Managing Director

"As we evolve as a startup hub and platform for innovation, we have chosen to focus our efforts on fostering key industries where we see growth prospects. There is big opportunity in the FMCG space and Unilever is a natural partner to help drive innovation in the industry. Our location in the CHQ building, which has live retailers and a growing reputation for retail and tech innovation in itself, means there is access to a unique environment to rapidly deploy and test new technology."

Patrick Walsh, Managing Director