LinkedIn, the world’s most well-known professional networking site, are rethinking how they handle B2B marketing to focus on building a more human brand presence.

Customers and consumers want to have conversations with other people and not faceless businesses, at the end of the day. It’s important now more than ever for companies to humanize their B2B marketing strategies. Learn how LinkedIn has leveraged “unaided awareness” and why they recommend that other companies start tracking it right away.

Schedule (subject to change):
18:00 – 18:55 – Food, drinks, and networking 🍕🍺
18:55 – 19:00 – Intro
19:00 – 19:45 – Talk + Q&A
19:45 – 20:30 – More networking and drinks