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Incubator Programmes

Develop your staff ideas into future revenue streams.

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How it Works

Dogpatch Lab’s internal incubator programme creates an environment to nurture entrepreneurs inside the corporate, to generate and execute new ideas, delivering value for both customers and its staff.

The Objective

Internal startup teams are given exclusive access to industry mentors and experts in the Dogpatch Labs network, helping them bring their idea from a concept to an investable proposition.

The Programme

The programme selects internal staff to take part in a 13-week incubator programme here at Dogpatch Labs and is delivered across three core phases, which culminate in a final pitch to the Innovation Council of the corporate.

Part Virtual, Part Physical

Dogpatch Labs has extensive experience in delivering innovation programmes both virtually and in-person. Certain elements of the programme such as entrepreneurial talks and mentor sessions are facilitated virtually and broadcasted live.

A Trusted Innovation Partner Across Industries

Startup Style Innovation

We work collaboratively with our partners across 3 key pillars, embedding them in the startup ecosystem, driving culture change & helping turn the concept of innovation into reality.



An opportunity for staff to engage with and learn from startups from the community



Introduce staff to work like startups to keep up with emerging technologies & trends.



Bring intrapreneurship into your culture, teach employees how to work like startups.

Entrepreneurial Mentors

At the heart of the programme lies a strong innovation team, various renowned advisors, and mentors with years of outstanding experience.


Mentors are a crucial part of our innovation culture, sharing their wisdom & guidance with the participants to help build new ideas and products.

Three 'Core Phases'

Our incubator programmes are run over three months and are part virtually, part physically at Dogpatch Labs.

Core Phase 1

Ideation Discovery & Validation:

  • Solution & MVP Development
  • Prototype Discovery
  • Business Plan
  • Planning & Implementation: Sprint planning for non-core weeks before returning to Dublin.

Core Phase 2

Business Plan, Financials & Tech Development

  • Business & Financial Model Refinement
  • Go-to-Market Strategy
  • Branding, Tech Dev & Wireframing

Core Phase 3

Prep and Pitch to Innovation Council. The objective of the week is to create a 15-slide business plan, accompanied by a 5-minute pitch, with slides & script.


  • Pitch Coaching
  • VC Practice Pitch Session
  • 25-min Boardroom pitch to the Innovation Council

“Dogpatch Labs has been excellent in enabling ESB to tap into the immense talent of the Irish innovation ecosystem, giving us the opportunity to work both with and like startups and understand how we can improve innovation within ESB”

Ger Moloney | Head of Innovation

“We want to empower our employees with entrepreneurial appetite by giving them the tools to develop innovative solutions from within the company.”

Debbie O'Hare | CEO Hannover Re UK

What's in it for Internal Staff?

Our incubator programme exposes staff to an entrepreneurial environment and brings them on a unique startup journey.

Live Entrepreneurial Environment

Live Entrepreneurial Environment

Different culture & ways of working sense of urgency

Personal Ownership

Personal Ownership

Be given freedom to think independently and drive own project

Critical Thinking

Critical Thinking

Space and freedom to think independently away from the corporate ‘mothership’

ESB X_Potential Incubator 2022

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Join Ireland's Best Platformfor Innovation

If you’re a large organisation looking for an environment to nurture entrepreneurs inside the corporate, to generate and execute new ideas, we’re the right place for you to start your innovation journey.

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