How HubSpot, the leaders of Inbound Marketing, use content marketing to skyrocket organic traffic and create leads. The essence of this strategy can be applied to any startup and established company.
Consumer search behaviour is changing and search algorithms have changed to meet those expectations. That means marketers need to change how they create content to match those expectations. Learn how HubSpot experimented with technical SEO and doubled the organic traffic to their sales blog and get the framework to adopt the same strategy to your content.
Schedule (subject to change):
18.00 – 18.55 – Pizza, beer and networking 🍕🍺
18.55 – 19.00 – Intro
19:00 – 19.45 – Talk
19.45 – 20:30 – More networking and drinks